In this guide, we explain how to use content marketing more strategically to support the growth of a business. Through following a strategic content marketing process structured around our seven pillars of content marketing, your activities will be more closely aligned with your objectives to show demonstrable return on marketing investment (ROMI).
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Many sites offer some good content—they might even get decent traffic—yet the conversions just never come. Oftentimes, this is a result of web design that frustrates visitors. While we’re all familiar with the web’s more annoying trends (popups, intrusive ads, videos that play automatically) there are more subtle factors that will crush your conversions.
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Your website is your most visible and valuable marketing asset and the decision as to which content management system (CMS Platform) to use when building your site can have a long-term impact on the success of your organization. Today’s CMS solutions are at the epicenter of your marketing technology stack and are key factors in driving revenue, brand awareness, and engagement with prospects and customers. Finding a solution that can be tailored to support the needs of your business is more important than ever.
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Welcome to the seventh annual LookBook, when we take time to celebrate our customers’ digital marketing achievements and the creative solutions we used to take them beyond the status quo. This time around, we’re doing things a little differently. Instead of taking a bird’s eye view, we’re zooming in on a single trend with practically endless applications, and exploring the ways it’s become one of the most useful strategies in our playbook: the modular template. Essentially a mix-and-match library of creative modules and elements with a cohesive look and feel, the modular approach offers the best of both worlds: Elegance and efficiency. Emails that are easy to code and easy on the eyes. Campaigns that feel fresh, curated and personalized to the customer, yet which tell a consistent brand story across that customer’s lifecycle.
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62% of respondents in a 2014 survey conducted by Internet Retailer put “e-commerce platform” at the top of their technology spending list. Moreover, according to Thad Rueter, a Senior Editor at Internet Retailer, “the survey results show that 86.5% of respondents plan to increase their e-commerce technology spending in the coming year. Of those anticipating an increase, 24.4% expect a spending increase of between 15.1% and 25%, the largest such bulge for that question.”
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You are either a native digital business, or you are facing digital transformation – in 2017 there isn’t really a third option. Having a common problem hasn’t translated to a common understanding of what digital transformation means exactly, and how to execute it.
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In its press statement, Oracle said the new facility in Kuala Lumpur highlights Oracle's commitment to better serving the SME market in the new cloud economy and to working with them in a way that matches their needs and how their businesses operate. Oracle's new Digital Hub in Malaysia is set to help SMEs leverage Oracle Cloud solutions to streamline operations, boost innovation and build a platform for growth.
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When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video. This is partly why I'm building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable.
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