Call-to-action (CTA) is an important element of any website or landing page.
CTAs are typically placed prominently on a web page and are usually designed to stand out visually, making them easy to find and interact with.
A clear and compelling CTA can increase the chances of a user taking the desired action, such as making a purchase or signing up for a service.
Did you know that personalized CTAs perform 202% better?
In this article, we will be discussing what is a CTA, why is it important, how to write the best CTAs, and how it varies from a social media platform to platform. Also, the article will include 9 amazing call to action examples that you can steal for your page.
So take notes!
What is a CTA?
A call-to-action (CTA) is a button, link, or phrase that prompts a user to take a specific action on a website or landing page.
The goal of a CTA is to guide users toward a desired outcome, such as making a purchase, signing up for a newsletter, or downloading a resource.
Examples of call to action include “Buy Now,” “Learn More,” “Contact Us,” and “Sign Up.” CTAs can be used in various formats such as text, images, or videos.
Why is it Important?
1. Increases Conversions
A clear and compelling CTA can increase the chances of a user taking the desired action, such as making a purchase or signing up for a service.
2. Guides the User Journey
CTAs help to guide users through the customer journey by directing them to the next step or action that is required.
3. Helps to Track Results
CTAs can be tracked and analyzed, which can provide valuable insights into user behavior and help businesses to optimize their website or landing page for better results.
4. Improves User Experience
CTAs make it clear what actions a user should take next, making it easier for them to navigate the website and find what they are looking for.
5. Increases Brand Engagement
CTAs can be used to encourage users to engage with a brand, such as by signing up for a newsletter or joining a community through social media.
9 Amazing Call to Action Examples
For a CTA to be effective, it should be placed prominently on the page and be easily visible. It should be contrasting with the background and be placed in a location where it can be easily accessed by the user.
Additionally, it’s recommended to test different versions of CTAs to find the one that works best for your audience.
Now, let’s look at the 9 call to action examples:
1. Sign Up Now
This CTA is clear and action-oriented, and it tells the user exactly what they need to do to take the next step. The “now” in the phrase creates a sense of urgency and encourages the user to act immediately.
This CTA can be used on pages that require registration or subscription, such as a newsletter sign-up page, a free trial registration page, or a membership page.
2. Learn More
This is good for pages that provide information or explain a product or service. It encourages users to explore further and gather more information before making a decision.
It can be used on product pages, informational pages, or blog posts. This CTA can be coupled with a link, button, or image that directs the user to more detailed information.
3. Join Our Community
This CTA is ideal for pages that aim to build a community of users or customers. It creates a sense of belonging and encourages users to engage with the brand.
This CTA can be used on social media pages, forums, or membership sites.
4. Get Started
This is great for pages that are designed to guide users through a process or onboard them onto a platform. It creates a sense of urgency and encourages users to take the first step.
This CTA can be used on landing pages, onboarding pages, or tutorial pages.
5. Download Our Free Guide
This CTA is effective for pages that provide valuable information or resources. It encourages users to take a specific action and receive something in return.
This CTA can be used on pages that offer free e-books, whitepapers, or other resources that are available for download.
6. Contact Us
This is for pages that aim to provide customer support or generate leads. It makes it easy for users to reach out to the company and get help or more information.
This CTA can be used on contact pages, customer support pages, or pages that have a contact form.
7. Take Our Survey
This aims to gather feedback or information from users and encourages users to participate and provide valuable data. This CTA can be used on pages that have a survey or a poll.
8. Buy Now
Ideal for pages that aim to drive sales or conversions, this CTA creates a sense of urgency and encourages users to make a purchase.
It can be used on product pages, shopping cart pages, or checkout pages.
9. Take Our Survey
This CTA is great for pages that use video content to showcase a product or service. It encourages users to engage with the content and get a better understanding of what the brand has to offer.
It can be used on pages that have a video embedded, such as a product demonstration video or a promotional video.
How to Write the Best CTA
It’s important to ensure that the CTA is placed in context and is relevant to the user’s current location in the customer journey and should guide them to the next step of the process.
It is also important to consider the overall website design, layout, and user experience to ensure that the CTA is easily accessible and visible.
As for writing the actual thing, here are some tips you can use to write the most effective CTAs.
1. Be Clear and Specific
The CTA should be clear and specific, telling the user exactly what they need to do and what they can expect as a result. Avoid using vague or generic language.
For example, instead of saying “Click here,” use a more specific phrase like “Download our free e-book.” This gives the user a clear idea of what action they need to take and what they can expect as a result.
2. Use Action-Oriented Language
Use action-oriented language that encourages the user to take immediate action. Words like “download,” “register,” “buy,” “subscribe,” “start,” “get” etc. are all action-oriented.
This language makes it clear to the user what they need to do next.
3. Create a Sense of Urgency
Use language that creates a sense of urgency to encourage users to act immediately. Words like “now,” “today,” and “limited time only” can be used to create a sense of urgency.
For example, “Limited time offer, buy now” creates a sense of urgency in the user’s mind that they should act quickly.
4. Make it Prominent
The CTA should be prominently placed on the page and be easily visible. Use contrasting colors and make sure that the CTA stands out from the rest of the page.
It should be placed in a location where it can be easily accessed by the user, such as above the fold or near the end of an article.
5. Keep it Consistent
The CTA should be consistent with the overall tone and branding of the website or landing page. The design and language of the CTA should align with the overall look and feel of the site.
It should be in harmony with the color scheme, font, and tone of the website.
6. Test and Optimize
Test different versions of the CTA to see which one works best for your audience. Keep track of the performance and make adjustments accordingly.
A/B testing, heat maps, and other tools can be used to track user behavior and optimize the CTA for better results.
7. Personalize if Possible
Personalizing the CTA by using the user’s name or addressing a specific pain point can increase conversion rates.
It makes it more relevant to the user, which can increase the chances of them taking the desired action.
8. Keep it Simple
Keep the CTA simple and easy to understand. Avoid using complex language or jargon that may be confusing to the user.
The CTA should be simple and easy to understand so that the user can take the desired action without any confusion.
9. Get Help
Are you feeling overwhelmed or struggling with getting it right?
Outsourcing your content to a marketing agency like 1SmartMedia can be a great way to ensure that your website or landing page has compelling CTAs that will help drive conversions and achieve business goals.
Writing CTAs for Different Social Media Platforms
Writing effective CTAs for different social media platforms can be a bit different, as each platform has its own unique characteristics and audience.
Here are some tips on how to write effective CTAs for some popular social media platforms:
On Facebook, CTAs can be used in posts, ads, and on business pages. Keep the CTA short and to the point, and use action-oriented language.
Use the buttons provided by Facebook, such as “Learn More” or “Shop Now” to make it easy for users to take action.
Keep CTAs short and use a clear and specific call-to-action. Use hashtags and @mentions to increase visibility and engagement.
Use action words like “Retweet” or “Join” to encourage users to take action.
On Instagram, use visually appealing CTAs that stand out from the rest of the content. Use images or videos that showcase your product or service.
Use action words such as “Shop Now” or “Learn More” in the caption or as a link in the bio.
CTAs can be used in posts, ads, and on company pages. Use action-oriented language and make it clear what the user can expect as a result.
Make use of buttons provided by LinkedIn, such as “Learn More” or “Sign Up” to make it easy for users to take action.
Use visually appealing CTAs that stand out from the rest of the content. Use images or videos that showcase your product or service.
Use action words such as “Shop Now” or “Learn More” in the caption or as a link in the bio.
Use CTAs in the video itself, as well as in the video description and end screen. Use action words such as “Subscribe,” “Watch More,” or “Learn More” to encourage users to take action.
On TikTok, use visually appealing CTAs that stand out from the rest of the content. Use action words such as “Follow,” “Watch More,” or “Learn More” to encourage users to take action.
Add links in the bio or in the video description to direct users to the next step.
In summary, it’s important to be aware of the unique characteristics and audience of each platform when writing CTAs.
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Conclusion
In conclusion, CTAs are an essential element of any website or landing page, and they play a critical role in driving conversions and achieving business goals.
They must be well-designed, clear, and prominently placed to be effective.
The examples of call to action provided in this article can serve as inspiration for creating effective CTAs for your own website or landing page.
Remember to keep the language clear and specific, use action-oriented language, create a sense of urgency, make it prominent and easy to access, keep it consistent with the overall tone and branding of the website or landing page, and test and optimize for better results.
By following these tips, you can create effective CTAs that will help guide users through the customer journey and increase conversions.
