Job Description
The Digital Marketing Analyst will be responsible for analyzing marketing data and providing insights to improve campaign performance and inform strategic decision-making.
Requirements
Strong analytical and data interpretation skills, proficiency in data analysis tools (such as Google Analytics), knowledge of marketing metrics and KPIs, ability to communicate findings effectively.
Responsibilities
- Analyze marketing data and provide insights.
- Monitor campaign performance and identify areas for improvement.
- Conduct A/B testing and analyze results.
- Create reports and dashboards to present findings.
- Collaborate with the team to optimize campaigns.