What we did
- Brand design and positioning , Brand strategy mapping , Content writing, Graphics design, Social media graphics, UI design, UX design, Website development
Industry
- Analytics
Customer Profile
Ascend Analytics recognised as the data and analytics consulting firm provides you with the acumen to fuel intelligent technologies and boost revenue!.
Challenges
Ascend Analytics faced challenges with online lead conversion and needed a complete brand overhaul and a new positioning strategy.
Below are some factors that contributed to the issue.
- Poor website design and user experience: The Website design and usability was unappealing and confusing for users.
- Ineffective lead generation tactics: Strategies for capturing leads from the website was inefficient and outdated.
- Inadequate targeting of the right audience: The target audience was unclear.
- Lack of compelling value proposition and messaging: The messaging was not persuasive enough and did not differentiate much from competitors.
- Inconsistent and unclear branding: The brand identity may was unclear and conflicting across platforms.
- Inability to effectively communicate the benefits of their product or service: The benefits of the product and service were not communicated clearly and effectively.
- Lack of social proof and customer testimonials: Social evidence, such as customer reviews and testimonials, we’re lacking and not highlighted.
Objective
At 1SmartMedia, our objective was to create a digital experience that positions the brand as a leader in the industry and differentiates it from competitors. Our focus was on aligning our strategies with Ascend’s business goals to ensure that our efforts were in line with their overall objectives.
We based our workshops on the following key pillars.
- Boosting website traffic.
- Improving conversion rates.
- Building brand awareness.
- Enhancing customer engagement.
- Increasing customer retention.
Approach
To implement the above marketing objectives, the agency could take the following approach:
- Conduct a thorough analysis of the company’s current digital marketing efforts, including website design, user experience, lead generation tactics, messaging, and branding.
- Develop a comprehensive digital marketing plan that addresses the identified issues and leverages the company’s strengths to achieve the marketing objectives.
- Implement website design and user experience improvements to increase website traffic and improve conversion rates.
- Implement effective lead generation tactics, such as optimizing landing pages, creating compelling calls-to-action, and offering valuable content, to improve lead generation.
- Create a compelling value proposition and messaging that differentiates the company from its competitors and effectively communicates the benefits of its products or services.
- Develop a consistent and clear brand identity across all platforms, including the website, social media, and other marketing channels.
- Implement effective communication strategies that engage and persuade potential customers, highlighting social proof and customer testimonials to build trust and credibility.
- Implement lead nurturing and follow-up strategies to increase customer retention.
- Continuously monitor and analyse the effectiveness of the digital marketing efforts and make adjustments to achieve the marketing objectives.
How can 1SmatMedia help?
1SmartMedia is a global marketing agency that helps clients attract desired customers, overcome digital challenges, and solve marketing problems.
Founder
If you want to know more about the results of this project, please visit this project directly.
