What we did
- Content marketing, Content strategy, SEO
Industry
- Project management
About The Project
(We can’t name the client for any promotional activity so can use something like a B2B niche client)
A project management app with a primary target market of North America and Europe was facing a decline in its organic search traffic since May 2022. The project management app was at 240K~ organic visitors per month in April 2022 and subsequently went as low as 130K ~ organic visitors by June 2022.
Solution
The client engaged CB in October 2022 for SEO & Content Marketing support. ConvertBunny through an extensive assessment of the content gap versus competitors and through identifying low-difficulty keywords developed a content strategy where we focused on facilitating long-form content for the client with a focus on aligning it with the search intent for better rankings.
In addition, we did content improvements for existing articles to make them relevant and up to date with the latest searcher intent.
Outcome
ConvertBunny managed to increase the number of organic visitors from 130K to 185K within a span of 4 months through this consistent content strategy where we published relevant content on a daily basis and did content improvements for existing content. In addition, goal completions doubled month on month leading to an increase in the bottom line for the business.
Founder
If you want to know more about the results of this project, please visit this project directly.
