Marketing Strategy Makkah And Madinah
What we did
- Brand design and positioning , Brand strategy mapping , Content writing, Graphics design, Social media graphics, UI design, UX design, Website development
Industry
- Analytics
Objective
To provide relevant insights and actionable recommendations that could be used by the company’s global marketing team to better understand and benefit from religious tourism opportunities in both offline and online marketing space.
Research
We conducted extensive research to gather data on visitor demographics, travel patterns, accommodation preferences, and spending patterns related to religious tourism in KSA. This helped us identify key opportunities for our client to benefit from religious tourism.
Marketing Strategy
Based on our research, we developed a comprehensive marketing strategy that included recommendations for offer creation and positioning, campaigns, and media market insights. Our campaign recommendations were based on seasonality and aimed to drive demand generation.
Target Market Intelligence
We provided key target market intelligence to our client, including insights into the preferences and behaviors of visitors from different countries. This information helped our client tailor their services to better meet the needs of their target markets.
Demand Generation Strategies
We developed strategies for creating demand generation, including targeting younger visitors with more adventurous activities and older visitors with more relaxed experiences. We also provided recommendations for KSA paid media market insights to help our client reach their target audience effectively.
Results
Our marketing strategy provided a comprehensive approach to driving demand generation for religious tourism in KSA. By providing deep insights into key feeder markets and developing effective campaigns, we were able to help our client achieve their goals and improve the visitor experience in KSA.
Founder
If you want to know more about the results of this project, please visit this project directly.
